| Do you buy exactly the same mobile that your mom | | | | Mr. Tomi Paastila is responsible for developing more |
| bought? Or do you sometimes feel envious seeing | | | | than 8800 consumer-winning designs along with over 1 |
| your friend's handset? If your answer is yes to any of | | | | million loyal customers. |
| these two questions, then have you ever wondered | | | | The Study Area |
| what kind of mobile phones are more popular among | | | | Nokia conducted a study which affirmed that there are |
| the mass? Well preferences are truly individualized in | | | | 12 unique consumer divisions across Middle East and |
| all aspects of demands in all times. But let's talk about | | | | Africa. These zones are especially significant as there |
| mobile phones. | | | | is an increasing market for Nokia and other |
| Truly, people throughout the world greatly vary in their | | | | manufacturing units. The study also confirmed that |
| differences in using different handsets or in counting on | | | | consumers in these zones are appeared as the |
| different network service provider. But it is also seen | | | | trendiest rational buyers in the world who understand |
| that the use of mobile phone great differs in different | | | | the concept of style ambassadors and style drives. |
| cultures. | | | | This market has become so valued essentially |
| The study conducted by Nokia | | | | because of its youthfulness. That is, the region primarily |
| Different people from different cultures prefer to use | | | | focuses on young buyers and is largely dependent on |
| different mobile. For example, the mobile preferred by | | | | it. |
| Brazilian profoundly varies with the preference of | | | | Study revealed that Nigerians primarily tend to be the |
| Ethiopians. Nokia claims, due to this reason they are | | | | most vibrant in order to test the mobile working most |
| after developing so many models and launching so | | | | in the African setup. The prevalence of using by |
| many phones. | | | | Nigerians aligns with SH2000 to SH4000 from Nokia, |
| As explained by Mr. Tomi Paastila, the vice president | | | | because of its durability and affordability. Their |
| for Nokia mobile phone sales and marketing division, | | | | preference primarily goes with affordable connectivity. |
| the individual choice differs depending on the regional | | | | Also they are fond of using mobile phones with flash |
| demand and it is the responsibility of the manufacturer | | | | light or FM radio. On the other hand, people living in |
| to understand the specific demand for each market | | | | Dubai most prefer using flashier phones suitable to |
| and to identify the pattern of using of a buyer in | | | | cosmopolitan life styles. |
| particular location. | | | | |