| Today, the there is a ringing mobile everywhere you | | | | targeted these girls who used to hang out with their |
| go. It might be any public place, office, roadsides | | | | friends and provided theme based ringtones such as" |
| different mobile phone ringtones shall draw your | | | | Girls just wanna have fun". At this time, Japan, a |
| attention. It might come to your mind as from where | | | | competitor in the electronics market also entered the |
| the idea of ringtone arrived? | | | | race and in the year 2003 The Japanese Copyright |
| Beginning of ringtones | | | | Organization collected a very huge amount of royalties |
| This interesting technology started in the year 2001 | | | | on mobile phone ringtones. |
| when the first ringtone was sold in Finland. The | | | | Mobile phone providers making music |
| teenagers of Finland were in the SMS (Short | | | | Later, Motorola and MTV started together developing |
| messaging service) mobile technology at that time and | | | | a wireless menu interface for mobile phones whereby |
| every teenager had a mobile phone and was seen | | | | there are direct links to embedded or over the air |
| typing short text messages and sending them back | | | | downloadable MTV and Motorola content and |
| and forth. The Finns then tried to escalate their mobile | | | | experiences. These included wallpapers, screensavers |
| phone services after building the success of SMS. The | | | | and other cool ringtones which are original recordings |
| ringtone business was evolved by Vesa Matti | | | | of the music artists. There are other technologies |
| Paananen and now it has reached a position where | | | | evolved by mobile phone providers that enable mobile |
| mobile customers are free to download customized | | | | and online mixing capabilities to create unique ringtones. |
| ringtones by paying a small fee. | | | | Ringtones were continuously catching up |
| The stage of competition | | | | The recent statistics and research shows that |
| During the same time, cellular services providers in | | | | consumers have jumped upon this technology thereby |
| America started positioning for market share. Nokia, | | | | pushed the industry in the last four years from nothing |
| the world's largest mobile phone provider found that to | | | | to $11 billion by the year 2005 worldwide. People are |
| know what people want needs to watch them, | | | | taking advantages of various mobile phone options |
| observe what they are doing and then from that arrive | | | | available in the market. |
| at what do they actually want? | | | | Uniqueness of Ringtones |
| At this time, the mobile phone industry reached to | | | | Innovation produces creativity and mobile ringtones is |
| about 20 percent of the college students and | | | | the best example for this. Ringtones are now available |
| teenagers market and that was to be improved. And | | | | in all forms of music based on different themes, culture |
| they found that teenagers especially girls loved to talk | | | | and mood of the consumer. |
| at mobile phones. It was also observed that these girls | | | | Ringtones have come a long way and the technology |
| used to be very fashion conscious and therefore they | | | | is still advancing providing some interesting and useful |
| wanted to have customized, sleek and small mobile | | | | applications. |
| phones and this was successfully done by Nokia. | | | | For more information, visit our recommended website |
| Later, some of the other mobile phone companies | | | | t-mobile-ringtone. |