| For years, PayPal (which is owned by eBay) has been | | | | simply won't get enough of a user base. A successful |
| the leader in online payment alternatives to credit and | | | | launch of a mobile phone payment system would |
| debit cards. But ever since the big G introduced it's | | | | require this to work on every phone there is. |
| own payment system, Google Checkout, there has | | | | Well, there is one company now being added to the |
| been a fierce competition going on between the two. | | | | mix, that already has a tremendous advantage in this |
| For more than 15 months, these two Internet | | | | global niche. That company is called MobillCash. |
| superpowers have been going at it. Attracting | | | | MobillCash is the world's first Mobile Payment System |
| merchants with tens of millions of dollars in discount | | | | where a customer needs only a mobile phone and |
| coupons, free transaction processing and attention | | | | nothing else to make a purchase. |
| getting icons on paid search ads and new services. | | | | It is a mobile payment system that has a user base of |
| Both Google and Yahoo have also actively developed | | | | over 500 million mobile phone users in 15 countries and |
| their mobile search interfaces. Google secured a | | | | allows those users to simply enter their mobile phone |
| patent on mobile click-to-call ads, and then received a | | | | number in the MobillCash billing form to purchase your |
| boost when Motorola agreed to add a dedicated | | | | products or services. The customer will be billed by the |
| "Google" button to some of its handsets. | | | | mobile phone carrier. No Credit Card, Bank Account or |
| Major brands, agencies and start-ups are putting more | | | | ID required. |
| of their energy and dollars into exclusive campaigns | | | | Their goal is to have 1 billion registered users by 2008 |
| and technologies aimed at mobile marketing. For many, | | | | and at the rate the company is growing globally, they |
| it is already big, big business. And as U.S. consumers | | | | will. |
| become more reliant on their cell phones, mobile | | | | MobillCash has gained support and approval from over |
| services such as mobile search and Web surfing are | | | | 100 Mobile Phone Carriers like AT&T, Vodafone, Sprint |
| now almost commonplace. | | | | Nextel and Boost Mobile in fifteen countries and that |
| The Shosteck Group predicts mobile marketing will be | | | | list is growing daily. |
| worth $10 billion in the U.S. alone by 2010. 43 percent of | | | | Glyn Smith, CEO of MobillCash says, "After more than |
| U.S. marketers are using mobile marketing right now, | | | | three years of programming, MobillCash was |
| according to Forrester Research. And nearly 90 | | | | recognized by the United Kingdom to meet the highest |
| percent of major brands plan to market to mobile | | | | standards of security and integrity available anywhere |
| phones by 2008, according to a survey by Airwide | | | | in the world; and the U.K. recognizes MobillCash as a |
| Solutions. | | | | Financial Transfer Service. |
| There are currently more than 2.6 billion mobile users in | | | | This status places MobillCash on the same level as |
| the world, according to the most recent figures from | | | | Visa and MasterCard throughout Europe. MobillCash is |
| mobile telecomms analysis company The Mobile | | | | the first mobile payment company worldwide to reach |
| World. 'The total number of mobile connections is now | | | | this status." |
| equivalent to nearly a third of the estimated world | | | | The company has filed patents to protect their unique |
| population of 6.5 billion, ' says Martin Garner, Director | | | | payment solution and recently received their patent |
| Wireless Intelligence. | | | | pending designation that gives notice to all direct |
| With all of this growth going on in the mobile marketing | | | | competitors as well as copycats from infringing on |
| and advertising industry and so many consumers | | | | their unique way of doing business. |
| worldwide owning mobile phones, it's no wonder | | | | MobillCash is now available in the US and is partnering |
| Google applied for a Text Message Payment patent. | | | | with many international and successful executives who |
| The patent was applied for on September 26, 2006. | | | | have built successful online businesses. These |
| Google is already pretty much set to launch a mobile | | | | executives are taking MobillCash under their marketing |
| phone later this year and a mobile phone payment | | | | wings and assisting their rapid growth around the |
| system would be the logical extra step to take in order | | | | world. |
| to make the Google Phone stand out amongst its | | | | Their timing couldn't be better. The mobile payments |
| competitors. | | | | industry is one of the fastest growing market niches |
| Many people are saying that a system such as this | | | | recognized throughout the world, and MobillCash |
| would need a humongous user base to take really | | | | solves a serious problem no other mobile payment |
| take off and that if it is exclusive to the GPhone, it | | | | solution does. |