Enter the world of hi-tech mobile phones


Do You Fit Your Wireless Carrier's Profile?

The FBI uses Criminal Profilers toexcess of $100,000.Surprisingly, the
narrow down suspects.....Hospitals andstudy also showed users of Nextel were
clinics use heart profilers to diagnosefour times more likely to have their
and treat heart ailments.....And now, itcell phone bills paid by
appears the cell phone industry istheir employer.If your a Verizon or
getting into the act of profiling itsCingular user, chances are you're 45
subscribers.M:Metrics, a company thatyears old, or older. In fact, according
measures consumer consumption of mobileto the M:Metrics
content and applications,survey, 55.8% of these network
has recently released a benchmark studysubscribers are retirement age, or
to help determine the typical users ofolder.Generally, users of Verizon or
each major carrier."Our data shows thatCingular are much less likely to use
each carrier attracts its owneven the most basic services. The study
demographic, which correlates with theshowed only a little more than 10% of
consumption ofolder users sent text messages in the
mobile content," responds Seamusthree month period of the study.The
McAteer, M:Medtric's senior analyst andStudy's Findings on Prepaid
chief product architect.In other words,Carriers:Tracfone and Virgin Mobile,
M:Metrics feels their studies show aboth prepaid cell phone service
pattern in the typical wireless user'sproviders, were also named in the study.
age and income, compared to how oftenThe survey showed subscribers of the
mobile content is downloaded from thetwo prepaid networks spent roughly the
internet.The Study's Finding on Majorsame amount
Carriers:on calling plans, and had simular
household incomes.But, the survey showed
Both Sprint and T-Mobile have thethere was a vast difference in the users
highest percentage of young carriersof the two networks. Virgin Mobile's
between the ages of 18 tophones
34. This age group is also responsibleare geared towards young teens,
for downloading the most mobile content.generally 13 to 17 years old. While
Both carriers showedTracfone tends to draw the older user
a higher than average content(ages 45 and older)
consumption, particularly in thewho use the prepaid phone for
download of games and photo/textemergencies.Virgin Mobile users also
messaging.For instance, if you are atend to download much more mobile
male, in your late teens, and frequentlyapplications than Tracfone subscribers.
downloads games on your cell phone,In a typical
you're twice as likely to have chosenmonth, only about 2% of Tracfone users
Sprint as your phone's serviceopt to download ringtones, compared to
carrier.Nextel users are even moreabout 20% of Virgin Mobile
defined. The study showed the majoritycustomers.Sandra Landwehr is the
of subscribers to this carrier arewebmaster of The-Cell-Phone-Advisor.com,
between the ages of 35 and 44, anda consumer awareness site that offers
male. Nextel was also the carrier withREAL help in finding your cell phone
the highest percentage ofplan and carrier.
users with household annual incomes in



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