| Many people are confused and miss their | | | | people would agree that they didn't |
| mark when it comes to mass | | | | start up a business just to fail, yet |
| communication. They believe that they | | | | without getting your foundation set, |
| are sending their message out to | | | | that is what many people each month are |
| everyone. This is a recipe for disaster | | | | doing, failing.So, figure out your |
| and a loss of valuable marketing | | | | target market and then, find out how |
| dollars.Even with mass communication, | | | | they gain or get the information that |
| you must select your target audience. | | | | they need. |
| Mass means many people, but it doesn't | | | | Is it through direct marketing, |
| mean everyone. | | | | television, newspapers, trade journals, |
| If you think of the saying "if you try | | | | magazines? Once again, it doesn't do |
| to please everyone, you'll end up | | | | you any good even if you know your |
| pleasing no one", this applies quite | | | | target market, if they never receive the |
| well here.Every one has their own | | | | information. Some professionals never |
| tastes, desires, goals and needs. | | | | read flyers and direct mail, but always |
| For example you wouldn't try to sell a | | | | read their trade journal. The 3rd piece |
| 2-seater sports car to a family of four | | | | of the puzzle is that most people need |
| or five looking for a 6-seater with | | | | to see your ad at least 3 times before |
| plenty of storage or baggage room. Or | | | | it registers or that they are willing to |
| try to sell and jungle hiking adventure | | | | buy. You can't just advertise once and |
| to seniors with a walker.No matter what | | | | go well that didn't work. You need to |
| your product or service is and whether | | | | commit to seeing it through. So planning |
| you are trying to sell to many or just a | | | | your budget for the duration is also |
| few, it is important to know what your | | | | important.Mass communication can be very |
| target market is.I know that some people | | | | rewarding and give you brand and name |
| cringe at this, yet the most successful | | | | recognition and increase your |
| people always due their homework first | | | | credibility. It just takes commitment, |
| and understand who would buy what they | | | | research and time to do it right.P.S. |
| are selling.Now you may state that the | | | | If you like what you're reading in this |
| above examples are obvious and yes, but | | | | ezine, you'll love the book, |
| I was trying to make a clear point of | | | | "Overcoming Barriers to Communication." |
| why you should know whom to sell. | | | | |
| However not all products and services | | | | This manual helps you overcome the |
| are that clear.Their have been many | | | | challenges that start with |
| examples of people who have thought they | | | | Intrapersonal to Interpersonal and on |
| knew who they where selling to and | | | | to Mass Communication. |
| didn't make a dime. Then when they | | | | Overcoming Barriers to |
| received help and redirected to another | | | | CommunicationMaria Boomhower -The Master |
| market, they became very successful.Yes, | | | | Communicator, |
| it takes time and effort. The more | | | | has won awards for excellence in her |
| important question is, "just how | | | | field. |
| successful do you want to be?" Most | | | | |