| Many people are confused and miss their mark when | | | | is, "just how successful do you want to be?" Most |
| it comes to mass communication. They believe that | | | | people would agree that they didn't start up a business |
| they are sending their message out to everyone. This | | | | just to fail, yet without getting your foundation set, that |
| is a recipe for disaster and a loss of valuable | | | | is what many people each month are doing, failing.So, |
| marketing dollars.Even with mass communication, you | | | | figure out your target market and then, find out how |
| must select your target audience. Mass means many | | | | they gain or get the information that they need. |
| people, but it doesn't mean everyone. | | | | Is it through direct marketing, television, newspapers, |
| If you think of the saying "if you try to please | | | | trade journals, magazines? Once again, it doesn't do |
| everyone, you'll end up pleasing no one", this applies | | | | you any good even if you know your target market, if |
| quite well here.Every one has their own tastes, desires, | | | | they never receive the information. Some |
| goals and needs. | | | | professionals never read flyers and direct mail, but |
| For example you wouldn't try to sell a 2-seater sports | | | | always read their trade journal. The 3rd piece of the |
| car to a family of four or five looking for a 6-seater | | | | puzzle is that most people need to see your ad at |
| with plenty of storage or baggage room. Or try to sell | | | | least 3 times before it registers or that they are willing |
| and jungle hiking adventure to seniors with a walker.No | | | | to buy. You can't just advertise once and go well that |
| matter what your product or service is and whether | | | | didn't work. You need to commit to seeing it through. |
| you are trying to sell to many or just a few, it is | | | | So planning your budget for the duration is also |
| important to know what your target market is.I know | | | | important.Mass communication can be very rewarding |
| that some people cringe at this, yet the most | | | | and give you brand and name recognition and increase |
| successful people always due their homework first | | | | your credibility. It just takes commitment, research and |
| and understand who would buy what they are | | | | time to do it right.P.S. If you like what you're reading in |
| selling.Now you may state that the above examples | | | | this ezine, you'll love the book, |
| are obvious and yes, but I was trying to make a clear | | | | "Overcoming Barriers to Communication." |
| point of why you should know whom to sell. However | | | | This manual helps you overcome the challenges that |
| not all products and services are that clear.Their have | | | | start with |
| been many examples of people who have thought | | | | Intrapersonal to Interpersonal and on to Mass |
| they knew who they where selling to and didn't make | | | | Communication. |
| a dime. Then when they received help and redirected | | | | Overcoming Barriers to CommunicationMaria |
| to another market, they became very successful.Yes, | | | | Boomhower -The Master Communicator, |
| it takes time and effort. The more important question | | | | has won awards for excellence in her field. |