| Ron Garriques, president of the Mobile Devices | | | | for about a year. The Scpl, pronounced "scalpel" will be |
| Business division at Motorola, has announced | | | | a 3G handset built on an amazingly thin platform. The |
| Motorola's strategy for 2007. He stated that Motorola | | | | scalpel has been talked about in forums now for quite |
| would like to, "grow profitably with wickedly compelling | | | | some time; there is already a remarkable buzz over |
| products and rich experiences". They hope to make | | | | the model. |
| their strategy a reality with "quality and efficiency". | | | | The Scpl will bring a much-needed, high-end handset to |
| Motorola has announced that they will be releasing 3G | | | | Motorola. They have been missing a high-end model |
| versions of two of their very popular new handsets. | | | | ever since the Razr evolved into a low-end phone. |
| The 3G Rizr will be released as the Rizr Z8, and the | | | | Inevitably, every model degrades eventually. The Razr |
| 3G Krzr will be released and the Krzr K3. | | | | stayed high-end for some time. Motorola should be |
| "3G" stands for third generation, and integrates | | | | able to increase profitability, as high-end models |
| broadband technology into the phone handset. The | | | | normally have greater margins for profit. |
| technology allows for faster transfer of data, giving the | | | | The new MotoMing is a clamshell that Motorola has |
| phone faster downloads for the internet and all types | | | | announced for its media-hungry users. The model is a |
| of media. 3G technology has become quite necessary | | | | clamshell with a clear upper shell, allowing users to see |
| in the video age, giving greater bandwidth to users. | | | | the screen without flipping the phone open. The phone |
| Motorola says that they are pushing this effort in order | | | | was built for video downloading and television |
| to make the mobile experience for fun and powerful | | | | streaming. |
| for its users. They want to see progress in mobile | | | | Motorola is making these recent efforts and part of a |
| gaming, television, and internet, which all would need | | | | plant to increase their brand equity, which should make |
| more bandwidth that has been available. Streaming | | | | the company much more profitable. They made |
| television requires the most bandwidth, and Motorola | | | | obvious strides with the Razr, and are now planning |
| wants to be the first to offer a handset that can | | | | their next generation moves. The Scpl may be the |
| handle fully this technology. | | | | next big hit; it will be the thinnest and smallest phone |
| Cell phone service companies will also have to step up | | | | ever made. The integration of 3G technology into a |
| in order for these technological aspirations to become | | | | handset that size will indeed be revolutionary. |
| reality. In truth, none of the major providers offer | | | | We predict that Motorola will have a great year in |
| enough bandwidth to offer these services. Their | | | | 2007. They have new products that are revolutionary. |
| networks will need some upgrading, so pressure from | | | | Their major aesthetic changes have made the |
| handset manufacturers should be a great thing for | | | | company a big-time player in the mobile handset |
| consumers. | | | | business. They should continue to gain market share in |
| Motorola has also confirmed officially the existence of | | | | the upcoming years. |
| the Scpl platform, which has been talked about now | | | | |