| The main selling point for a mobile phone these days | | | | gone unnoticed too, the company has recently been |
| seems to be how good it looks, the mass market for | | | | given the World's lightest mobile phone record in the |
| mobile phones tends to comprises of image conscious | | | | Guinness Book of Records, barely tipping the scales at |
| geeks and fashionistas and they all want a standard | | | | 1.41oz (40.1g), the aim of the company was to make |
| set of features but not look like they're carrying a | | | | mobile phones that are "invisible items" that we carry |
| house brick around with them. | | | | on our person everyday, citing house keys and |
| Well earlier this year at the Mobile World Conference | | | | watches as similar items. |
| in Barcelona, Spain an Israeli manufacturer showed off | | | | It wasn't just the record books that took a shine to the |
| a mobile phone that was so small that a credit card | | | | revolutionary phone; there are many manufacturers like |
| dwarfed it's size. The Modu, a modular concept phone | | | | Texas Instruments, SanDisk, Magellan Navigation and |
| was small enough to insert into a number of different | | | | audio specialists Blaupunkt all becoming partners with |
| shells for different functionality. For instance if you | | | | Modu who could no doubt make a whole range of |
| wanted to use the phone as a camera then it would | | | | different shells for the Modu to slip inside of. |
| slide into it's camera housing. | | | | With this phone on show this year many critics have |
| This helped cut down on the bulk of the phone by | | | | welcomed the many changes in the mobile phones |
| allowing the user to select what feature set they | | | | industry, with last year's Apple iPhone adding a few |
| wanted and leave the rest at home or in their bag. A | | | | welcome changes and Nokia's latest mobile computing |
| press release from the company states, "Throughout | | | | platforms like the N810 Internet Tablet and N95 it is |
| the design process of Modu, the emphasis has been | | | | clear that mobile phones are becoming much more |
| on keeping the phone small, light and compact in order | | | | than just phones but jack of all trades devices that |
| that Modu's innovative approach could be realized." | | | | save on pocket space and money spent of bespoke |
| This first of a new breed of mobile phones has not | | | | devices like GPS and digital cameras. |