| Have you noticed the frequency of new mobile | | | | customers are interested in the functionality |
| phone shops opening in your local high street | | | | and practicality of their cell phones. |
| lately? Have you also noticed the number of | | | | |
| deals offered by these outlets? | | | | Similarly younger customers are keen to send |
| | | | texts and chat with their friends and peers |
| No two outlets seem to offer the same deals. | | | | while older customers want the phone to have |
| If you are after more minutes, a good phone | | | | a brief conversation when there is no other |
| and a reasonably priced plan, all at the same | | | | alternative. |
| time then you better put some time aside | | | | |
| because it is going to take you a while to | | | | Mobile phone companies have to cater for the |
| sift through all those sale broachers. And | | | | requirements for ALL these customers. That is |
| the deals offered by these outlets are often | | | | why they have so many phone models. And that |
| better than those offered by the phone | | | | is also why there are so many price plan |
| companies themselves. | | | | options. |
| | | | |
| Carrying a mobile phone has become an | | | | Last time I checked, there were more than |
| essential and acceptable part of our culture | | | | 20,000 combinations of phone models and price |
| now. In fact, it sounds for some one not | | | | plan deals in UK alone. This is mainly |
| carrying a phone; especially of they are | | | | generated by 5 main mobile phone companies |
| under 50. | | | | which they sell either directly or via their |
| | | | partners in high street or on the web. |
| The mobile phone companies are increasingly | | | | |
| becoming aware of catering to the varied | | | | If you are an average mobile phone user then |
| tastes of all ages - from teenagers to grand | | | | how easy it is to wad through all these deals |
| dads, and ever one in between. Companies are | | | | and choose the one that fits in with your |
| introducing all sorts of phone models as well | | | | life style and pocket? It is not easy. There |
| as price plans to entice the consumers based | | | | has to be an easy way. |
| upon what people want. This is called | | | | |
| segmentation of the customer base. | | | | Well, some sites can compare almost all |
| | | | mobile phones and associated deals offered by |
| Lets consider for a moment the age groups | | | | virtually every major operator and player in |
| that these companies have to cater for. | | | | UK. All these 20,000 deals are quickly |
| Phones used by young customers are | | | | compared in less than 10 seconds. |
| unlikeliest candidates for people at | | | | |
| pension-able ages. Younger people like | | | | Try it! You are guaranteed to be amazed. |
| features in their phones while older | | | | |