Selling is Personal Communication and Relationship Building with the Prospect

If you are a sales manager in charge of training newgood listening, thinking, adapting, problem solving and
recruits and sales people you know you have yourclosing. If you are the World's Great Salesman, like Og
work cut out for your. Many people have been toldMandino's book points out, then you should always
that they are a natural salesperson, due to theirhave your customer thank you afterwards.As a
persuasive demeanor. But selling is much more thanFounder of a Franchise Company I can tell you on
that and all too often new sales people on your salesoccasion I did thank our vendor's sales people, when
team, just do not understand this and this is whyIthey solved a problem for me and I invited them to
always advised the sales managers for each of ourlunch and I made sure I picked up the tab.This is the
franchised outlets to tell their sales people that; Sellinglevel of service,which will make your company and
is Personal Communication and Relationship Buildingyour sales team great and it will result in hundreds of
with the Prospect. Selling is not about telling it is morestrong referrals and more closed sales. Every sales
about listening and problem solving.The more yourmanager must get this mindset and make it part of
sales staff understands this the easier it will be to traintheir mantra if they truly wish to wipe the competition
them to properly represent your company and makeand out sell themselves each year. I hope you will
sure they close a larger percentage of sales, thruconsider all this in 2006.