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3C's + 3M's = Effective Communication

When we pause and reflect on thepertinent to your product or service.
significance of communication, weThe challenge is to make your message
realize that effective communicationinspiring or motivational enough to
impacts our business and personalevoke a response without exaggerated and
success more than any other factor.unbelievable claims. Be sure you
Communication, in one form or another,communicate the true differentiation
permeates all that we do. Whether it'sbetween what you are offering and the
internal to employees or external tooffers of your competitors. Remember
customers/prospects, our ability tomost purchasers see your product or
communicate effectively determines theservice as a commodity. In other words,
results. Words, actions and bodyfrom their perspective, they can get the
language have a powerful impact, good orsame product or service from your
bad, on those with whom wecompetitors for less money. For most of
communicate.If we look back in historyus offering the lowest price (unless you
and examine the characteristics of greatare Wal-Mart) is not going to create a
world leaders, we find one common traitsuccessful business. It is essential to
among all...effective communicators. Youyour success that you clearly
may not want to be among the worlds'differentiate your offering from the
great leaders but you can greatlyfield of price cutters. You can't win
enhance your success by becoming anthat battle.Messagee - I know. This is
effective communicator. All it takes isnot in the dictionary and it drives
a focus on honing your communicationspell check crazy. However, it aptly
skills. With the right mindset you candescribes the person to whom you are
acquire the skills by a commitment totargeting your message. You must first
working on developing the necessaryknow who the decision-maker is for your
skills. As a beginning, let's explorespecific product or service. Next, you
the foundational elements that will havedecide what response you want to evoke.
an immediate impact on your success.TheAre you looking for an immediate
3C's of Effective CommunicationWhetherpurchase? Are you seeking an in-person
you are communicating by the spoken orappointment to determine their needs and
written word, keep these three essentialexplore ways you may be able to meet
elements in mind:Clear - Insure thattheir needs? Then, knowing their
what you are saying or writing is clearresponsibilities within their company,
to the intended listener/reader byyou must determine what message is going
thinking through the message and theto motivate them to respond favorably to
response you expect to evoke. Clarity isyour request. Example, if the Chief
essential to effective communication,Financial Officer is the decision maker
especially in your writtenfor your product or service, your
communication. The reader will not haveoffering better save or make their
the option to question your meaning orcompany money.Messenger - The messenger
ask for clarity. If your message isis the medium you select to deliver your
unclear it leaves the interpretationcarefully crafted message to the
solely in their mind which may not beappropriate messengee. When you have a
the message you intended to communicate.clear profile of your best customer
Are we clear on this?Concise - In thisprospect, selection of the targeted
fast-paced world we live in today,medium is much easier. Each media has
brevity is cherished. Quality time is aits targeted reader, listener, viewer,
scarce commodity. Think about what youetc. Independent research data is
are saying or writing in the context ofavailable that will help you match your
fewer words while retaining clarity ofcustomers' profile to that specific
message. Email has opened up a whole newmediums' targeted profile. Over my forty
world of communication. It is theyears in media advertising and
extreme example of being concise. I'mconsulting I have seen many misdirected
sure English teachers are goingdollars wasted on ineffective
ballistic over the sentence structureadvertising.Your precious resources of
(or lack thereof) in most emailtime and money need to be targeted,
messages. The balance for effectivefocused, efficient and effective Be sure
communication lies somewhere betweenyou incorporate the 3C's and 3M's into
voluminous, unnecessary words and theyour communication. We would be
choppy words and incomplete sentences ofcommitting a felonious crime, punishable
the email world.Consistent - Once youby hanging, if we failed to mention one
have developed a clear and conciseof the most significant elements of
message that you are satisfied conveyseffective communication...effective
the reasons people will want to dolistening. We all could fill the
business with you and your company,remaining pages of this publication with
consistency is essential. We areexamples of horror stories created by
constantly bombarded with a deluge ofothers and by us when they, or we, fail
information. It takes time for anyto listen carefully to the other person.
message to get through. When you haveOur tendency is to jump in, make snap
lived with your message day in and dayjudgment, provide solutions, make
out and are tiring of it, your targetincorrect assumptions and fast forward
listeners are probably beginning to "getthe others' story without focusing on
it".The 3M's of Effectivewhat they are saying and then responding
CommunicationThree key elements areappropriately. Silence can be golden.I
essential to effectivehope this article has been clear,
communication:Message - Using the 3C'sconcise and consistent enough to inspire
above, carefully craft your messageyou to work on your communication
incorporating the reasons why a customerskills. There are many resources of
or prospect should consider, from theirbooks, tapes and seminars available to
perspective, doing business with you andhelp you become an effective
your company.Develop an honest andcommunicator. Just do it. May you attain
credible message that may, depending onthe success you earn."Coach Bud" shares
your type of product or service, involve40+ years experience to help his clients
features, general benefits, companyCreate, Develop and Grow a Successful
principles and values, innovative ideas,Entrepreneurial Business.
user testimonials or other factors



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