| Print advertising is alive and well, perhaps better than | | | | Industries Benefiting the Most from Print Advertising:o |
| ever according to new reports conducted by MORI | | | | Pizza and Takeout Restaurants |
| Research. You might be shocked to hear that. Did you | | | | 79% preference for adults who ever read or look at |
| know that approximately 70% of adults have used a | | | | newspaper advertising insertso Department Stores |
| newspaper insert in the last 30 days to make or plan a | | | | Clothing/Retail |
| purchase? | | | | 72% preference for adults who ever read or look at |
| Newspaper inserts and direct mail advertisements are | | | | newspaper advertising insertso Discount Stores |
| a staple of the American shopping culture and are | | | | 66% preference for adults who ever read or look at |
| welcomed into American homes. When was the last | | | | newspaper advertising insertso Electronic Retail Stores |
| time you actually read the Sunday paper without | | | | 54% preference for adults who ever read or look at |
| becoming side-tracked by the colorful print ads and | | | | newspaper advertising insertso Home Building Centers |
| amazing offers? | | | | 57% preference for adults who ever read or look at |
| You're not alone. American adults cite news over | | | | newspaper advertising insertso Appliance Stores |
| advertising as the dominant reason for buying or | | | | 44% preference for adults who ever read or look at |
| reading Sunday newspapers (51% over 31%). This | | | | newspaper advertising insertso Office Supply Stores |
| means, however, that advertising is very important for | | | | 39% preference for adults who ever read or look at |
| a large segment of readers. That's millions of | | | | newspaper advertising insertso Cell Phone Stores |
| consumers actively reading print advertisements. With | | | | 19% preference for adults who ever read or look at |
| these staggering facts in mind, it is easy to understand | | | | newspaper advertising inserts |
| why each week the large corporations and small | | | | Source: Consumer Usage of Newspaper Advertising |
| businesses in your area spend thousands of | | | | Report, 2006 Report by Newspaper Association of |
| advertising dollars sending you ads via newspapers | | | | America and conducted by MORI Research |
| and direct mail pieces. Review the list below and ask | | | | Copyright © 2007 Taradel, LLC. All rights |
| yourself if your business should do a better job with | | | | reserved. |
| print advertising. | | | | |