| Why would a 3G mobile phone maker like Nokia enter | | | | expensive, Nokia sends a wrong signal to the 3g |
| the "Booklet" market, developing a super-thin notebook | | | | mobile industry, to which the Booklet 3G will be sold, |
| computer? Is it smart? Will it work? | | | | saying that it won't cater for the mass market as it did |
| The news that Nokia would move into the laptop | | | | with products such as the Nokia 1101 or the Nokia 5800 |
| market surprised relatively few commentators, but is | | | | devices. Furthermore, adopting the same |
| the move destined to succeed for the 3gmobile phone | | | | Atom+Windows tandem as the rest of the industry, |
| maker - or will it spell disaster? There are mixed | | | | Nokia made it easier for prospective consumers to |
| answers to that question as the mobile phone market | | | | compare it to the other models on the market. |
| is intensively competitive yet Nokia are a mobile phone | | | | By launching something so similar in form factor to |
| giant, so why shouldn't they be successful with the | | | | hundreds of other netbooks (and notebooks) on the |
| Nokia booklet? | | | | market is bound to make selling the Booklet 3G more |
| Well, let's look at some of the issues they face. | | | | of a challenge for Nokia. |
| Exactly what is the Nokia booklet? Is it a mini laptop or | | | | So many commentators are wondering why the 3g |
| a very thin netbook? Will that lead to some market | | | | giant didn't release a smartbook, which it is more |
| confusion? Marketing is something Nokia know | | | | capable of designing. And they now face the added |
| something about and so no doubt they can dispel | | | | obstacle of coming to the Netbook party a little late. |
| some of those issues. However pricing is also an issue | | | | We have Google's Chrome-based Smartbook coming |
| with the Booklet expected to be several times more | | | | which is likely to be highly competitive and cost less so |
| expensive than the cheapest netbook on the UK | | | | Nokia have a major 3gmobile challenge ahead of |
| market anyway, which is the Hannspree Hannsnote. | | | | them. Are they up to it, as they have been with their |
| The Booklet is set to be expensive, by notebook | | | | 3g mobile phones? We will see. |
| standards at least. By making its first product so | | | | |