| Niche means a small segment of a particular market. If | | | | going to want to know more. And because you have |
| you are selling cell phones on your website you can | | | | included your link to your website in your article, they |
| either promote cell phones to all people. Or if you want | | | | will go to your website where you will have cell phones |
| to market to a smaller segment, let us say senior | | | | to fit the needs of your niche market. |
| citizens, then your market can be cell phones for those | | | | The idea of niche article marketing is to sell to your |
| over sixty let us say. This market would be a group of | | | | niche. So you have to have products and a website |
| people who are not technically attuned as let us say | | | | that caters to your niche market. It would make no |
| the teen market. People born into the technological age | | | | financial sense to write articles to a niche market and |
| have an advantage of picking up on the internet, text | | | | then not have products on your website to sell to that |
| messaging, and what has become the normal of way | | | | niche. The niche market is a segment of a larger |
| of communicating in this modern world. | | | | market. So naturally you will be reaching fewer |
| You could market to the older generation, those who | | | | potential customers than what is in the overall market. |
| would need a mobile phone but who do not know how | | | | But because your products are more targeted you will |
| to use them. You can write articles about how cell | | | | build a more loyal client based. |
| phones are easy to use. You can write about how | | | | In the example above, seniors needing a mobile phone |
| some cell phones have large numbers on the keypad | | | | and accessories will come back to your website. |
| which makes them easier to use. You can write | | | | There might not be as many seniors as teens that buy |
| articles on how to text message. You can write | | | | cell phones and accessories, but teens have many |
| articles on the different plans that are available and | | | | resources to buy from. And they will probably defer to |
| how people on fixed incomes might qualify for | | | | the lowest price of the ten or twenty websites they |
| discounts. | | | | have to choose from. But because you reached your |
| You can write an article on the advantages of having | | | | client base, albeit a smaller number of potential |
| a cell phone. Many people have had their lives saved | | | | customers, with niche article marketing, that segment is |
| because they were able to call for help with their | | | | more likely to be loyal to you. They will buy from your |
| mobile phone. Without a cell phone, an elderly person | | | | site even if your prices are a little higher because you |
| may have died without getting the emergency help. | | | | have shown an interest in their specific needs. |
| When an elderly person reads these articles they are | | | | |