| Twenty-first century heralded the dawn of a new kind | | | | schemes that offer free gifts with mobile phones with |
| of awakening that has ushered us into the world of | | | | the sole objective of attracting prospective customer's |
| high-tech innovations in almost every field of life. | | | | attention and to quell competition from the rival |
| Telecommunications industry too has scaled new | | | | companies. Predictably enough, the potential customers |
| heights with the introduction of mobile phones. A | | | | are targeted in the name of “profitable mobile |
| number of mobile phone manufacturing companies and | | | | phone deals” that come power-packed with |
| network providers are now offering free gifts with | | | | amazing free gifts that may include from a wall free |
| mobile phones in order to woo new customers and to | | | | lcd tv, clock, iPod, Sony PS3, Nintendo Wii, Bluetooth |
| retain existing ones. | | | | headset, free accessories with one year free rental, to |
| This scenario however raises pertinent questions as to | | | | cash back offers or to suitable tariff options. Little |
| the advantages that a customer stands to gain from | | | | surprising then to see scores of customers making a |
| these supposedly hot deals. Well, to begin with, such | | | | beeline for such hot gift offer deals by a particular |
| type of mobile phones deals benefit customers in two | | | | network provider. It can thus be safely deduced that |
| ways. Put simply, the customer ends up with two | | | | these companies intelligently launch new mobile phones |
| products by investing for the cost of one. This kind of | | | | in the market by harnessing the incentive potential of |
| offer lures the customer to preferentially negotiate | | | | these gift offers. |
| such gifts offer contract phones deals. Many mobile | | | | Bearing in mind the huge number of free gifts with |
| phone companies are eagerly waiting to tap just such | | | | mobile phones schemes that seem to have overtaken |
| a market of potential customers. This in turn spells out | | | | the market currently, it becomes an absolute-must for |
| favourable market trends for these companies firstly, | | | | every customer to exercise his discretion before |
| by reinforcing their firm's positive brand image; | | | | striking that all-decisive deal. The prospective customer |
| secondly, by impressively drawing the attention of | | | | would do well by first studying a company's website |
| other potential customers and lastly by redeeming a | | | | and its product profiles so as to cross-check its |
| staggering product to find its new place in the brand | | | | standards and reliability. Only after undertaking a |
| hierarchy. | | | | careful analysis of a company, should a customer go |
| Many mobile companies have floated a number of | | | | for a deal that suits his parameters. |