| It seems that when we think of technology and | | | | other companies working with the Product Red |
| superstars together we can think of nothing but an | | | | Initiative, too. In addition to the shopper planning to buy |
| endorsement deal. Really, what else could it be? Well, | | | | Motorola Cell Phones that day and educated them, |
| Bono of the rock group U2, in his true Bono fashion, | | | | there is now the opportunity to bring new clients to |
| has gone around this typical thinking and done | | | | them. For example, imagine a shopper who is a big fan |
| something different and helpful for the greater good. | | | | of HTC Phones but is also conscious of world |
| While Bono, his Product Red initiative as well as his | | | | problems. Suppose that person hears of the Product |
| partner Motorola Cell Phones will benefit the true | | | | Red Initiative? Well, they might decide to switch to the |
| beneficiary is the Global Fund to Fight AIDS, | | | | more charitable company, giving up their interest in |
| Tuberculosis and Malaria. Whenever Motorola Cell | | | | Unlocked GSM Cell Phones, and heading to Motorola |
| Phones sells a SLVR, KRZR or RAZR phone 50% of | | | | Cell Phones. |
| that money goes back to the Global Fund. | | | | There is also room for the instance in which a |
| The idea is obviously charitable. But it is also to make | | | | consumer simply wants a phone and has no |
| the everyday consumer aware of global concerns | | | | preference to one company or another. That is, until |
| outside of their daily lives. This puts the consumer in | | | | they here about Motorola Cell Phones partnering with |
| tune with the world around them and can spark | | | | the Product Red Initiative. That could be enough to |
| interest and concern about some of these topics like | | | | sway them. |
| AIDS. It also then puts a consumer who was already | | | | So while the company can improve client relations and |
| out in need of Motorola Cell Phones contribute to | | | | profits too, the idea is still that the Global Fund gets |
| something bigger than themselves. So while Motorola | | | | more donations through people who might not donate |
| Cell Phones are not Unlocked GSM Cell Phones, they | | | | and through a corporation. It is an interesting idea that |
| are sold in Verizon stores, the biggest provider in the | | | | has generated media hype, though all in all it seems to |
| states to date. This means many consumers have an | | | | have an honest, good impact, certainly better than |
| opportunity to contribute. | | | | companies selling their products and nothing more. |
| This works another way for Motorola Cell Phones and | | | | |