Seven Steps to a Vital Videoconference

When it's time for your fifteen minutes of fame will youclothing, and large, bold patterns. Keep another shirt or
be ready? With videoconferencing becoming commonblouse in the office for late day videoconferences.
place in 21st century communication, executives,Perspiration stains and wrinkles will be noticeable on
entrepreneurs, and leaders need to be media savvy.video. Keep powder handy for shiny noses and bald
Here's how to put your best face forward:spots.
1. Prepare. It's not enough to show up to speak.6. Create a Connection. Begin with hello. The wave is
Practice with the technology an hour before youra standard greeting in videoconferencing. Use the
presentation and rehearse your message points. Don'tzoom function on the camera to establish eye contact.
wing it.It's difficult to communicate without viewing facial
expressions from the remote site.
2. Pause and Listen. Expect time delays. A weak
video signal could cause a delay or echo. Allow ample7. Minimize Distractions. Keep noise down by restricitng
time for your message to reach the other site andmovement in and out of the room. Turn off all beepers
wait for a response before you resume making newand cell phones at the beginning of the meeting. Place
remarks.a "Do Not Enter" sign on the door and change activities
frequently to maintain attention and avoid the boredom
3. Use Small Gestures. Actions are amplified onfactor.
videoconference. Wild, sweeping movements can
result in distorted, fuzzy images.Nothing can replace in-person communication. But if
you master the techniques of online communication,
4. Appoint a Moderator. The moderator facilitates thevideoconferencing is the next best thing to being there.
meeting, introduces guests, and keeps the presentation
movoing. The moderator or a designated personCopyright Diane DiResta, 2004. All rights
operates the technology to free speakers to focus onreserved.Diane DiResta is President of DiResta
the message.Communications, Inc.,a New York City based
consultancy.
5. Dress for TV. Avoid distracting jewelry, shiny